Magic Wall at the Hungarian presence of Chess Party 2026

On 17–18 April 2026, the international chess festival “Chess Party 2026” was held in Stockholm, attracting around 7,000 visitors and featuring several well-known figures from the sport.

Hungarian participation was organised by the Embassy of Hungary, with the involvement of Robert Heffner, commercial attaché. One of the key elements of the stand was the Magic Wall interactive installation, which presented Hungarian participants and content through a spectacular digital interface.

Through the Magic Wall, several Hungarian organisations and initiatives were showcased, including Richter Gedeon Pharmaceutical Company, Teqball, KUUBE’s smart bench solution, and content from the Hungarian Chess Federation, all presented in an interactive format for visitors.

The implementation of the Hungarian stand was supported by broad professional cooperation, which made it possible to present the content and showcased solutions in a unified, high-quality manner. As part of this, the Magic Wall served as a well-functioning, attention-grabbing digital interface connecting the different Hungarian contents.

Overall, the event was a great success—an inspiring and highly enjoyable occasion.