We are preparing for a special partnership this November, at one of Europe's largest museum technology fairs, MUTEC in Leipzig. At the invitation of the organisers, we will be making our debut in Germany with several Magic Walls in a memorable style.
Although neither a German king, nor two million visitors are likely to attend this year's MUTEC, several thousands of people are expected to attend one of Europe's most important museum-technology events this November, just as they did at the first modern Leipzig Fair in 1913. For Back and Rosta, this will be the first time to exhibit at this prestigious event.
What's more, we're trying to make our debut memorable with three different digital video displays. In January this year, we were approached by MUTEC’s organisers at the Museum Connection event in Paris and asked to participate with Magic Wall in Leipzig. With the lead of Dóra Szigeti, one of Back and Rosta's senior project managers, negotiations with the German organisers had been going on since spring, and at the beginning of summer the agreement was finalised by Miklós Rosta, the company's CEO.
Germany's largest international trade fair for museum and exhibition technology, MUTEC, will feature Back & Rosta's world-famous interactive touchscreen video wall in early November this year to deliver its messages to its visitors - museums, science centres, galleries and other cultural institutions - in a more visual and compelling way.
Our company and the event organiser will jointly install a Mini Magic Wall in the exhibition's central venue to create a modern, spectacular and eye-catching visual platform for professional guests. This will include on-site virtual tours, 3D diagrams, spectacular graphic presentations, videos and interactive games. The digital display is expected to be more attractive than any previous information service, providing information on all the details of the two-day event.
Taking this partner service as seriously as possible, Back and Rosta will also be presenting an outstanding display at their own stand: two different video walls, with a total length of almost 10 metres, will be used to draw attention to the digital display. One element of this will be a video wall almost eight metres wide, made up of 10 individual monitors, in addition to the mobile Mini Magic Wall, which is already making a comeback. Our company will be supported at the trade fair not only by several project managers, but also by István Back and Miklós Rosta, the heads of the Shanghai and Budapest offices.
The former will also give a presentation on the company and its main products, Magic Walls, in a special session -- on 8 November, from 11 a.m. at Exhibitor Forum - Hall 4, Section G10. If you happen to be in Leipzig this year from 7-8 November, you are also welcome to visit us at our own stand D12, also in Hall 4, centrally located.
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