The Magic Wall has been enhancing the visitor experience at the Museum of Fine Arts since 2018. With an impressive size of 14 meters wide and 1.2 meters high , it is the largest interactive museum display in Europe . Built from 21 high-resolution 55-inch screens , this digital installation has played a key role in presenting highlights from the museum’s world-class collection.  👉 You can read more about the original installation in our detailed Magic Wall case study here .

On January 30th, 2026, the Vietnam Press Museum opened “From the Front Page to the Pages of History – Springtime of the Nation, the Party Guides the Way” , celebrating the Party’s 96th anniversary, President Ho Chi Minh’s return 85 years ago, and the Year of the Horse 2026. More about the Press Museum can be found here. The exhibition featured hundreds of Spring Festival newspaper covers and 96 original documents and artifacts, including poems and New Year greetings by Presid

On December 2, 2025, the exhibition Timeless Modernity – The Legacy of Chinese-Hungarian Architects opened in Budapest, offering insight into a unique historical and cultural intersection. The exhibition looks back over a hundred years to recall the work of Hungarian architects who played a decisive role in shaping the modern image of Shanghai, and whose oeuvre has remained largely unknown to the Hungarian public.  The exhibition focuses on Shanghai's iconic buildings, which

With the professional support and coordination of Back és Rosta Ltd. , one of the most iconic archaeological legacies of world history has arrived in Hungary: the Chinese Terracotta Army is being presented at the Museum of Fine Arts in Budapest .  Spanning more than a millennium of history, the exhibition focuses on one of the world’s most significant archaeological discoveries — the terracotta army of China’s first emperor, Qin Shi Huang , and the historical era that shaped

On November 27, 2025, we gathered at the Museum of Fine Arts in Budapest—and online—for the “Museums as Bridges between Cultures and Societies” Hybrid Workshop , hosted by Back&Rosta. Participants from across the cultural field joined us for an inspiring conversation on how museums can connect communities and foster international dialogue. Key Themes The workshop explored how museums serve as active cultural connectors through: International exhibition exchanges  that encoura

At this year’s Elmia exhibition, the Hungarian stand featured an exciting addition: the Magic Wall . Designed to bring interactivity and innovation together, the Magic Wall allowed visitors to explore the offerings of Hungarian companies in a fresh and engaging way. A total of 15 Hungarian companies  were presented on the Magic Wall, many of which made full use of our new presentation function . From interactive product demonstrations to visually dynamic presentations, the Ma

From 30 October if you step up to the Museum of Ethnography’s Méta Space, you’ll spot something hard to miss — a five-meter-wide Magic Wall  that turns the world of shoes into an interactive story full of color, movement, and creativity.  With just a tap on the screen, visitors can explore Shoes, Boots, Padukas – Adventures Around Footwear , the museum’s celebrated 2017 exhibition that walks across almost two centuries and four continents — from Greenland to Africa, North Ame

Museums are places of memory, education, and inspiration. But today they face a major challenge: How can they attract Digital Natives –...

Digitization is reshaping the cultural sector. Museums, cultural and educational institutions face the challenge of staying relevant in...

Have you ever wondered what people see when they look at your skin? With Magic Wall , we believe there’s so much more beneath the surface...

When:  Wednesday, September 17, 2025, at 4:00 p.m. Where:  Liszt Institut – Ungarisches Kulturzentrum Stuttgart, Christophstraße 7, 70178...

When:  Wednesday, September 10, 2025, at 4:00 p.m. Where:  Hungarian Embassy, Unter den Linden 76, Berlin Museums are embracing new ways...

Last week, we had the incredible opportunity to participate in the Ecsite 2025 Conference and Trade Show at the Copernicus Science Centre...

At the AAM Annual Meeting & MuseumExpo, Back & Rosta's Magic Wall stood out as a beacon of innovation. Attendees experienced firsthand...

On March 21, 2025, the temporary exhibition Let the Citterns Ring Merrily! at the Museum of Ethnography was enriched with ancient Chinese...

The exhibition  "The Shining Stars: Petőfi and his time"  in China, organised in collaboration with Back and Rosta Ltd, was a...

The best photos of Hungary were selected from thousands of images in the Hungary 365 competition, the winners of which were announced at...

The UK online magazine, blooloop.com , specialising in visitor experience developing companies, will announce the winners of the...

Once again we attended the most important Hungarian digital museum conference in Budapest, at the Hungarian National Museum. In more...

The world-famous video display of Back and Rosta Ltd. was inaugurated in mid-November in America's  Latin Islamic community centre. The...