Hungarian Cultural Heritage Meets Interactive Technology in China

The exhibition “Patterns and Symbols Through Ethnographic Objects – Hungary’s Intangible Cultural Heritage Along the Danube” opened on September 30, 2026, at the Intangible Cultural Heritage Protection Center in Zhejiang Province, China. 

Presented in collaboration with the Museum of Ethnography and the Matyó Folk-art Association, the exhibition introduces Chinese audiences to the rich traditions of Hungarian folk decorative art and showcases the Hungarian intangible cultural heritage traditions and everyday life through the wealth of motifs, cultural significance. Through ethnographic objects, visitors can explore the meanings and stories behind traditional Hungarian motifs depicting plants, animals, people and religious symbols. 

Interactive digital elements add a contemporary layer to the exhibition, allowing visitors to engage with and reinterpret traditional patterns themselves. The exhibition also explores how Hungarian folk motifs continue to inspire fashion, design, interior architecture and other creative fields today. By combining traditional objects with interactive technology, the exhibition creates an engaging bridge between Hungary’s cultural heritage and a contemporary international audience. 

Back and Rosta served as the project organizer and coordinator, bringing together the participating institutions and facilitating the collaboration and realization of the exhibition in China.