This spring, in May 2024, we established the US subsidiary of Back and Rosta Ltd. in Wyoming. After conquering Asian and European markets, this opens up a new area of ambition for us.
For some time now, it has been felt that competition in our sector is increasing, so there is no question that we must keep up. We have now fulfilled an old plan by opening an office in the United States -- says Miklós Rosta, one of the founders and managing directors of Back and Rosta.
The company, founded by two high school friends Miklos Rosta and István Back, has been operating in Budapest since 2001. They have an office and for almost 20 years now in Shanghai. In Austria, Back and Rosta Ltd. has been represented since 2023, and in addition to the Vienna office, Back and Rosta Ltd. has now been established in Sheridan, Wyoming. USA.
In connection with the company's establishment, Miklós Rosta also said that in recent years they have met many North American partners at several events abroad. They expressed interest in the Magic Wall's interactive digital display. The Hungarian side was encouraged to try to get in touch with as many US players as possible and to develop the company's online marketing strategy.
Taking this advice, since last year the company's website has undergone a major overhaul, including an increasing number of SEO-based improvements. As a result, the multilingual website is now much more visited, and it attracts way more professionals from an increased number of new countries. So the managing duo decided to create a legal and economic framework that would be ideal for new market entrants.
The fact that we received a very exciting enquiry from a major US institution earlier this year has also been a major factor in the opening for the US market. Negotiations with them have been ongoing for months, and we hope to be in touch with details soon. Until then, America, we are ready!
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