Revolutionizing Museum Experiences Back & Rosta's Magic Wall at AAM 2025

At the AAM Annual Meeting & MuseumExpo, Back & Rosta's Magic Wall stood out as a beacon of innovation. Attendees experienced firsthand how this technology transforms visitor engagement, offering immersive and interactive experiences that align with the conference's focus on fostering trust and community through purposeful museum practices. The Magic Wall's presence underscored the potential of integrating advanced technology to enhance storytelling and audience interaction in museum settings.

Beyond its technical prowess, Back & Rosta is committed to cultural diplomacy and connecting institutions worldwide. With headquarters in Budapest and a research and development center in Shanghai, the company has been instrumental in facilitating exhibition exchanges and promoting cross-cultural understanding through its innovative displays.

The successful showcase of the Magic Wall at AAM 2025 marks a significant milestone for Back & Rosta, highlighting the growing importance of interactive technology in the museum industry. As museums continue to seek ways to engage diverse audiences and build trust within their communities, solutions like the Magic Wall offer a compelling avenue for innovation and connection.