In November 2024, one of the oldest modern art museums in the world will present an exhibition in Budapest with the help of the Magic Wall. The Szuki from Poland, Lodz's museum of contemporary art, wants to make its Hungarian premiere even more memorable with Back and Rosta’s interactive digital video wall. This co-creation marks our first opportunity to work with a Polish cultural organisation.
Last year, in the autumn of 2023, we visited several Polish museums, and after some encouraging discussions, we reached the first agreement at the beginning of the summer: we will install a four-metre long Magic Wall for the Sztuki Museum early November in Budapest - said Miklós Rosta, CEO of Back and Rosta Ltd. about the first Polish-Hungarian cooperation.
Sztuki is one of the oldest modern art museums in the world. The collection includes works by some of the most progressive representatives of the European avant-garde of the time. Today, Sztuki is the only museum in Poland with such an extensive collection of 20th and 21st century world art. After months of consultation, the prestigious institution from the city of Lodz, sent a delegation to Budapest to discuss the details in person.
Paulina Kurc-Maj, Deputy Director for Development and Promotion, delegated a team of three professionals to Budapest. Marta Pierzchala, from the department of Documentation, Marta Skłodowska editor, curator-assistant and Maciej Cholewiński, a librarian at the Documentation Department.
The guests were met by Miklós Rosta and two senior project managers from the Budapest office. The subject of the meeting was the November exhibition, which was envisioned for the prominent location of the Polish Institute in Budapest, at one of their galleries, on Andrássy Avenue.
The meeting was also attended by three representatives of the Artpool art collective from Budapest, as creative partners. The concept, of which we cannot reveal all the details at the moment, is basically for a temporary exhibition that will be a new presentation of the Sztuki collection at the Budapest venue. After discussing the basics of the co-creational work and a detailed presentation of the Magic Wall interactive digital display, the participants were heading to the Polish Institute’s gallery together.
But before that, they visited the Hungarian National Museum, near the office of Back and Rosta, where they were able to try out one of our Magic Walls interactive video walls in the central hall of the institution. The unannounced and improvised programme was a great surprise for the Polish guests, who all threw themselves into the professional exploration of the Magic Wall with great passion.
After the digital and interactive experiences, the group – which was accompanied by Back and Rosta's project manager, Dóra Szigeti as well -- finally reached the Polish Institute on Andrássy Avenue, where the field trip continued together with the local staff members. First of all, of course, they were looking for the most ideal location for the four-metre-wide interactive display wall in the gallery's elegant space.
Drawings and technical drafts were also made and, after studying the parameters, the guests parted company in the hope of starting a creative collaboration once the contract had been finalised in the summer. With the first Polish cultural organisation in the history of our company.
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