Step Into Stories – New Magic Wall at the Museum of Ethnography

From 30 October if you step up to the Museum of Ethnography’s Méta Space, you’ll spot something hard to miss — a five-meter-wide Magic Wall that turns the world of shoes into an interactive story full of color, movement, and creativity. 

With just a tap on the screen, visitors can explore Shoes, Boots, Padukas – Adventures Around Footwear, the museum’s celebrated 2017 exhibition that walks across almost two centuries and four continents — from Greenland to Africa, North America to Japan. It’s a journey that shows how shoes can be so much more than practical things — they carry culture, identity, and memory wherever they go. 

The Magic Wall brings these stories to life in a whole new way. Each pair of shoes becomes part of a digital adventure—visitors can zoom in, dive deeper, and learn about the objects. It's an experience where history meets technology, and every interaction brings a new discovery. 

There’s also a fresh twist: students from the Moholy-Nagy University of Art and Design (MOME) have created their own modern shoe designs inspired by the museum’s historic collection. On the interactive screen, these new creations appear side by side with the originals — showing how old craftsmanship continues to inspire new ideas. 

Blending art, design, and digital storytelling, the Magic Wall invites everyone to explore, play, and connect. Each video and touch of the interactive screen opens up another layer of the story — making history feel alive, personal, and just a little bit magical.